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CMO strategy in a downturn
Detroit, we have a problem. Falling marketing budgets and deteriorating purchase volume in the global market put incredible pressure on the automotive CMO. Even without the financial crisis and the...
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Lessons in changing consumer perception of a major brand, one tweet at a time
Scott Monty heads up social media efforts for Ford Motor Company, an effort he began in July. In that role, he’s responsible for internal and external adoption of social media strategy to help improve...
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2009 NAIAS Report: Murmurs of what is ahead for telematics and phone-car...
Restraint prevailed over all else during the media preview days for this year’s North American International Auto Show (NAIAS) in Detroit. Instead of celebrity performances, animal stunts and the...
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